Shi-Jin-Yu Mu Xiang Zhai Co., Ltd.

With a history spanning over two centuries, Shi Jin Yu Incense Shop recalls a time when the religious incense market in Taiwan was at its peak. During that golden era, the shop produced 30,000 catties (approx. 18,000 kg) of incense annually, requiring eight master craftsmen and a team of packaging staff working two shifts for meals. Back then, "orders would flood in before the incense had even finished drying in the sun."

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Text by：Li Xiang-yi

Photography by：Li Xiang-yi

Shi Jin Yu Mu Xiang Zhai The Secret to the 260-Year Success of a Heritage Brand
Text by：Li Xiang-yi

Photography by：Li Xiang-yi

Facing the impact of imported incense, Shi Yeh-chih, the eighth-generation successor of the century-old Shi Jin Yu Incense Shop in Lukang, Changhua, has witnessed the decline of Taiwan’s incense industry due to the influx of low-priced imports. He emphasized that the domestic incense industry is currently "struggling to survive" and expressed that he welcomes the government's determination and methods to filter out inferior products, ensuring that natural, high-quality incense continues to endure.

Over 300 years ago, when residents from the Fujian and Guangdong regions fled war and famine by sailing across the treacherous "Black Water Ditch" (the Taiwan Strait) to migrate to Taiwan, they carried with them a profound reverence for Heaven and their ancestors. Clutching their ancestral tablets and holding burning incense, they prayed silently toward the heavens for a safe journey. Thus, incense—regarded as a symbol of continuity (passing the torch) and a medium for communicating with the divine—took root and flourished in Taiwan.

Century Hall of Fame: Mr. Shi Yeh-chih, 8th Generation Successor of "Shi Jin Yu San Fang"

Shi Jin Yu San Fang Incense Shop: Witnessing the Art of Traditional Incense-Making

Having returned to the family incense business for nearly a decade, Shi Yeh-chih initially possessed passion but lacked a deep personal interest. Under the guidance of Master Zhao-ding, he began attempting to infuse virtuous intentions and a joyful spirit into the spice-blending process, offering a blessing that every stick of incense produced might bring peace and benefit to the hearts of all who use it.

Lukang boasts a concentration of temples and shrines that is unrivaled throughout the country; consequently, burning incense and offering prayers have become an integral part of daily cultural life. Naturally, the incense industry became a traditional cornerstone of Lukang. Yet, unlike other traditional trades that have faced decline, the incense industry has not only maintained its significance but has continued to shine with even greater brilliance.

Adhering to the use of 100% natural ingredients, Shi Jin Yu San Fang follows ancient traditional methods for its production. Their persistence stems from a family ancestral motto: "Only through uncompromising quality can the finest incense be created." Driven by this commitment, the shop has continued to expand its presence by integrating cultural heritage with DIY incense-making workshops. This "edutainment" approach (combining education with recreation) has made the shop a favorite not only among local travelers but also highly popular with international tourists.

Founded in the 21st year of the Qianlong Emperor's reign (1756 AD) during the Qing Dynasty, Shi Jin Yu San Fang traces its origins back to its first-generation ancestor who established the "Shi Jin Yu Incense Shop" in Quanzhou, Fujian, marking the beginning of a long history of incense making. Subsequently, the second and third generations, including Mr. Shi Guang-ci, migrated to and settled in Taiwan, transplanting the incense shop from Quanzhou to Lukang, where it took root. Through the dedication and heritage passed down from generation to generation, the shop has flourished and evolved into a renowned incense brand known far and wide.

Shi Yeh-chih, the eighth-generation successor of the century-old Shi Jin Yu Incense Shop in Lukang Township, Changhua County, has witnessed the rise and fall of Taiwan’s incense industry as it struggled against the influx of low-priced imported products.

Also witnessing the historical elegance and charm of Lukang is "Shi Jin Yu San Fang Incense Shop," which was founded in the 21st year of the Qianlong Emperor's reign (1756 AD).

Yesterday, a burglary was reported at the Shi Jin Yu San Fang retail store, a century-old incense shop located in Lukang Township, Changhua County. The losses include an Agarwood Guanyin statue, prayer beads, sandalwood, and "shui-chen" (submerged) agarwood, with an estimated total value of approximately NT$3 million.

 

Interestingly, the thieves specifically targeted high-value fragrant woods while leaving behind gold medals on deity statues and cash. This has led to suspicions that the perpetrators intend to smuggle and sell the stolen goods in China.

Lukang’s Shih Chin Yu (Third Branch): 250 Years of Fine Handmade Incense

"400 years ago, immigrants moved to Taiwan and brought traditional crafts with them. Many settled in Lukang and became famous for their amazing skills. These 'Lukang Masters' were experts in wood, metal, and incense making, starting a tradition that lasted for centuries."

1756年にお線香専門店としてスタートした施金玉三房は、現在7代目と8代目が切り盛りする老舗です。かつて中国の泉州から渡ってきた人々から学んだ技術を今に伝承して

The incense industry is one of the closest trades to the gods. Shih Chin Yu (Third Branch), a century-old shop in Lukang, is finding a new path. By balancing tradition with modern business, they have transformed their ancient craft into a creative cultural brand that attracts tourists and preserves history.

No fancy shop or decor—the 248-year-old Shih Chin Yu Incense Shop draws people from all over Taiwan. Even famous leaders like Lee Teng-hui and Chang Yung-fa have traveled to Lukang just for a single stick of incense.