Shi-Jin-Yu Mu Xiang Zhai Co., Ltd.

 

 

Imported chemical incense now dominates 70% of the Taiwanese market. Traditional shops highlight the stark quality gap while warning that government "incense reduction" policies threaten 2 million livelihoods, with sales already plummeting to just 10% of their peak.

 

Once hailed in ancient texts as the "King of All Incenses," why did Jiang-Zhen (降真香) suddenly vanish from public view for centuries? Legends speak of its mysterious "Five Scents in One Wood" quality. Join us as we take a scientific look into the secrets hidden within this wood and rediscover its long-lost history.

 

Follow the comforting aroma to "Shih Chin Yu San Fang," a century-old establishment dating back to 1756. Before your eyes, rows of magnificent, vibrant incense coils bask in the sunlight. Now in its eighth generation, the shop continues to thrive by balancing tradition with evolution, insisting on natural techniques that keep the legacy of Shih Chin Yu’s fragrance alive for generations to come.

 

Embark on a treasure hunt for history in Lukang. In Issue 248 of Super Taste, we visit the century-old incense shop "Shih Chin Yu San Fang" to uncover the timeless craftsmanship and heritage behind this legendary local store.

 

 

To promote cultural tourism beyond sightseeing and food, the Tourism Administration organized a volunteer workshop at the century-old "Shih Chin Yu San Fang." Volunteers experienced the intricate manual process of incense making through a DIY session, gaining firsthand insight into the hardships of this weather-dependent traditional craft.