- Brand Story
Through turbulent times, the eighth-generation heir ｜ Shi Ye-Zhi
The only constant has been an unwavering dedication to the art of incense making.
Founded in the 21st year of the Qianlong reign of the Qing Dynasty,
this incense-making family has carried its legacy to the present day.
Across the passage of time, generational change, and even the division of the family,
it is Shi Ye-Zhi, the eighth-generation successor, who continues to stand firm amid shifting eras.
Constantly reflecting on the seemingly contradictory yet inseparable balance between
“heritage and innovation,”
he asks how an ancient craft—nearly forgotten in modern times—
can remain true to the convictions of its predecessors
while also embracing the contemporary pursuit of wellness and the refined enjoyment of incense.
News
Incense Appreciation
For scholars of old, burning incense was more than a ritual—it was a way to cultivate mood, evoke imagery, and express learning and taste.
Shi Jin-Yu Mu Xiang Zhai upholds the conscience of traditional incense-making, faithfully following ancient methods and using only the most natural and pure ingredients.
Our incense is offered with sincerity to all beings and with reverence to the deities, allowing modern people to rediscover the pleasure, depth, and aesthetic beauty of incense culture—and to experience the harmony and wonder of nature itself.
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